Our Obsessions

This Week's Obsession: Why More?
People often ask, "Why did you decide to name the company More?"  In some ways it's not the obvious choice, because More, or conspicuous consumption, is at the heart of the problem with luxury fashion. Conspicuous consumption refers to t...
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This Week's Obsession: Will a "Sin Tax" on Fast Fashion Change Behaviour?
A French bill proposing steep penalties on fast-fashion products swiftly advanced through the legislative process, targeting environmental impact. If passed, it could impose surcharges as high as €10 per item by 2030, potentially disrupt...
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This Week's Obsession: Is Resale Actually Fuelling Consumption?
Last month as luxury brands reported quarterly earnings, there was a good deal of talk about brand elevation strategies as aspirational shoppers shifted their spending away from traditional luxury items.  While there were several theori...
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This Week's Obsession: The Row's Margaux Bag
Throughout the 2010s, The Row founders Mary-Kate and Ashley Olsen were routinely photographed carrying Hermès’ famed Birkin bag. Now, they seem to have created their own version. The ultra-quiet luxury label is usually best exemplified ...
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This Week's Obsession: Designer Bags, How High Will Prices Go?
It may be hard to understand what's behind the latest price increases by both Chanel and Hermès, when news about the economy is mixed.  Perhaps this is because luxury shoppers are divided into two groups. The first group is the HN...
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This Week's Obsession: The Best Circular Model
People often ask, "What is the best circular model for my budget, my wardrobe and the planet? Anyone who tells you one is better than the other is missing the point of circularity.  Every circular fashion model has a place in creating a ...
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