Choosing a brand name is one of the most difficult tasks two founders can take on. We spent many weeks and iterations coming up with the name More – which seems rather simple on the face of it. But it only became simple as we discussed our vision for redefining luxury.

‌We wanted to offer luxury consumers more than we feel the luxury brands currently deliver. On the whole, we are disappointed in the industry’s level of service, its constant price increases, and lack of circularity. We felt that customers wanted more for their money and for the planet.

‌Hence More was born, with the re representing our focus on circularity. Through sharing we are more sustainable, through our white-glove concierge service we extend the life of our products and help retain their value. On our marketplace, you can resell your shares to other club members, at a price that is fully transparent.

‌And there is so much More.

In the future all our closets will be circular and digital. We'll be able to manage and enjoy our wardrobes with just a little help from our mobiles.

For items we wear once we will rent them, this is especially great for very expensive items that will only sit in our closets.

For items we wear all the time we will purchase them, new or pre-loved and we will repair them, and we will sell or donate them when we no longer need them.

For items we love that we want to wear often, we will co-own them with More. Our items will be available in our virtual closet, and we will simply request them when we want them. More will take care of everything so our items not only arrive pristine every time but they retain their value. So when we are ready to sell our share it can be done quickly and easily on the More app and we can get more for it due to its excellent condition.