Our Obsessions

This Week's Obsession: Gucci Cruises London
It's been 7 years since Gucci showed it's Cruise Collection in London London's Tate Modern museum basement underwent a stunning transformation for one exclusive evening, turning into a verdant paradise that became the most coveted fashio...
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This Week's Obesession: The Luxury Sharing Economy
A blog by Elle Tucker, author of Thanks for Sharing The sharing economy and luxury – at first glances, these two concepts don’t really fit together. After all, if you can afford something luxurious, why would you want to share it? And mo...
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This Week's Obsession: You Have Arrived!
When it comes to indulging in luxury or rewarding oneself, many women exhibit a tendency to delay gratification until they feel they have truly earned it. This behaviour often stems from a deeper desire to achieve signific...
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This Week's Obsession: Why More?
People often ask, "Why did you decide to name the company More?"  In some ways it's not the obvious choice, because More, or conspicuous consumption, is at the heart of the problem with luxury fashion. Conspicuous consumption refers to t...
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This Week's Obsession: Will a "Sin Tax" on Fast Fashion Change Behaviour?
A French bill proposing steep penalties on fast-fashion products swiftly advanced through the legislative process, targeting environmental impact. If passed, it could impose surcharges as high as €10 per item by 2030, potentially disrupt...
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This Week's Obsession: Is Resale Actually Fuelling Consumption?
Last month as luxury brands reported quarterly earnings, there was a good deal of talk about brand elevation strategies as aspirational shoppers shifted their spending away from traditional luxury items.  While there were several theori...
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