This Week's Obsession: The Rise of Accessible Luxury

This Week's Obsession: The Rise of Accessible Luxury

How More Luxury Club Aligns with the New Fashion Landscape

The fashion industry is undergoing a significant transformation. According to a recent Lyst report, traditional luxury brands are experiencing stagnation, while accessible fashion labels are gaining momentum. Brands like Coach, COS, and UGG have climbed the ranks, appealing to consumers seeking quality and style without the exorbitant price tags.

This shift indicates a broader change in consumer behavior. Shoppers are now prioritising value, versatility, and sustainability over brand prestige. The allure of exclusive logos is giving way to a desire for meaningful, long-lasting fashion choices.

More Luxury Club: Pioneering Conscious Consumption

At More Luxury Club, we've anticipated this evolution. Our model of co-ownership and circular fashion aligns perfectly with the emerging preferences of modern consumers. By offering access to high-end designer pieces through shared ownership, we provide an avenue for luxury enthusiasts to enjoy premium fashion responsibly and affordably.

Our curated collections focus on timeless designs and impeccable craftsmanship, ensuring that each piece remains relevant and cherished over time. This approach not only reduces overconsumption but also fosters a community of like-minded individuals who value sustainability and conscious living.

Embracing the Future of Fashion

The rise of accessible luxury brands underscores a significant shift in the fashion industry's dynamics. Consumers are redefining luxury, emphasising quality, sustainability, and authenticity. More Luxury Club stands at the forefront of this movement, offering a model that resonates with the values of today's discerning shoppers.

As the lines between traditional luxury and accessible fashion continue to blur, embracing innovative models like co-ownership becomes essential. Join us at More Luxury Club and be part of a community that's reshaping the future of luxury fashion.

Reframing What Luxury Means in 2025

The Lyst report is clear: consumer behaviour has evolved, and traditional luxury can no longer rest on its laurels. In a world where resale value matters, sustainability is non-negotiable, and customers want to engage with fashion in more meaningful ways, the More Luxury Club model offers a powerful alternative. Our approach aligns perfectly with the ethos of this new era:

  • Share high-quality items instead of overconsuming

  • Value circularity and care over quantity

  • Access luxury more affordably, without compromise

  • Invest in timeless pieces that retain and grow in value

As luxury redefines itself, we believe co-ownership will become the most compelling way to engage with it. Join us in reshaping the future—where you don’t have to own it all to have it all.

The Fab5 for June - A bag for every summertime occasion

Summer calls for a refresh—and this month’s Fab 5 delivers exactly that. Curated to complement sun-soaked escapes, weekend strolls and rooftop soirées, this lineup blends seasonal charm with long-term appeal. From laid-back raffia textures to crisp canvas and signature leather detailing, these five bags were chosen for their balance of versatility, craftsmanship, and style. Each one brings something unique to your rotation—proof that summer style doesn’t have to mean compromising on luxury.

  1. Miu Miu Ivy Canvas Bag with Stripes
    Share Price: £380 | Retail Value: £1,380
    The Ivy bag’s bold nautical stripes and structured shape feel fresh and playful—ideal for beach days or city breaks.

2. Khaite Simona Raffia and Leather Shoulder Bag
Share Price: £399 | Retail Value: £1,450
With its sleek leather trim and sculptural form, this raffia shoulder bag is a modern staple you’ll reach for year after year.

3. Paula's Ibiza Anagram Leather-Trimmed Woven Palm Tote (Loewe)
Share Price: £383 | Retail Value: £1,390
A summer icon—this woven tote channels relaxed Balearic energy while offering generous space for everyday essentials.

4. Chloé Summer Banana Raffia Tote
Share Price: £245 | Retail Value: £890
Playful yet practical, this tote’s curved shape and breezy raffia texture make it your new go-to for warm-weather dressing.

5. Gucci GG Mini Raffia-Effect Bucket Bag
Share Price: £339 | Retail Value: £1,230
Petite but packed with personality, this bucket bag pairs Gucci’s signature monogram with a raffia-effect finish. It's a playful, elevated twist on the classic summer straw bag.

Each of these seasonal icons is available to co-own now. With low buy-in and full-service care included, More Luxury Club makes it easier than ever to invest in the pieces you’ll love not just this summer, but for many to come.

Explore June's Fab 5 Now


The One: A Bag Too Special Not to be Shared 

It's not the GST but Chanel's new shopping tote is becoming a must have 

We love a Chanel Grand Shopping Tote (lovingly known as The GST) was one of Chanel’s most iconic and coveted handbags during the 2000s and early 2010s. Recognisable by its boxy structure, classic diamond quilting, prominent interlocking CC logo, and leather-woven chain straps, the GST became a go-to luxury tote for celebrities and style-conscious professionals alike.

Despite its popularity, Chanel discontinued the GST in 2015, citing shifts in consumer demand and a desire to evolve the brand’s handbag offering. The bag's bulky silhouette and more traditional aesthetic were less aligned with the newer, more fashion-forward direction Chanel began embracing.

Since its discontinuation, the GST has become a sought-after item on the resale market, with demand remaining strong—especially for caviar leather versions in neutral tones.

The Chanel Maxi Shopping Tote: A Modern Revival

Fast forward to Spring/Summer 2025, and Chanel has quietly introduced the Maxi Shopping Tote, which many view as a spiritual successor to the GST. It revives the idea of a luxurious, everyday tote but updates the proportions, detailing, and construction for today’s fashion preferences.

Notable Elements of the Maxi Shopping Tote:

  • A softer, more slouchy silhouette than the original GST

  • Available in seasonal colours and classic Chanel tones

  • Features top handles and a longer shoulder strap for versatility

  • Discreet branding, with subtle interlocking CC or tone-on-tone stitching

  • Crafted with lighter materials to balance capacity and comfort

The Maxi Shopping Tote reflects Chanel’s broader move toward quiet luxury and function-meets-fashion design. While not yet as iconic as the GST, it is gaining traction among loyal Chanel fans seeking a contemporary workhorse tote that still carries the Maison’s legacy.

We believe this bag is so special it should be shared. We'd love to to share it with you. Don't wait as this ONE is surely going to be snapped up by 4 of our members.