This Week's Obsession: The New Codes of Luxury
Luxury is being rewritten—and not by legacy brands. According to The New Codes of Luxe, a 2025 report by Assembly, the future of luxury lies in the hands of Gen Z and Millennials. This new generation of consumers is reshaping the category from the ground up, trading traditional status symbols for personal values, cultural relevance, and more conscious forms of ownership.
At More Luxury Club, this shift doesn’t surprise us—it validates everything we’ve built.
From Status to Story: Redefining What Luxury Means
Younger luxury buyers no longer chase logos or aspire to exclusivity for its own sake. Today, luxury is about identity, not indulgence. Assembly’s research found that Gen Z in particular is drawn to brands that reflect their culture, values, and individuality. They expect empathy over elitism and community over clout.
This shift is redefining status. Today, what you carry matters—but why you carry it matters more. It’s no longer enough for a brand to be iconic; it must be authentic.
Experience > Ownership: The Rise of Immersive Luxury
Another key takeaway from the report: luxury is moving from products to experiences. Assembly projects global luxury hospitality spend will grow from $239B to $391B by 2028, outpacing growth in traditional goods. From private travel to wellness retreats and curated community events, consumers are investing in how luxury makes them feel—not just what it looks like.
That’s why More Luxury Club is more than just a marketplace. We’re building a luxury community that connects people not only to items they love, but to experiences they’ll remember. Our members don’t just co-own bags—they co-create a lifestyle.
Sustainability Is No Longer Optional
The Assembly report doesn’t just hint at sustainability—it threads it through every finding. Today’s luxury consumers—particularly Gen Z and Millennials—are actively rejecting materialism in favour of mindful consumption. With nearly 75% of the luxury market soon influenced by these values, sustainability is not a feature; it’s a fundamental.
These consumers are looking for brands that reflect their ethics—environmental stewardship, slow fashion, and circularity. As Assembly puts it, those that fail to offer purpose, transparency, and lasting value risk becoming irrelevant.
At More Luxury Club, this is core to our model. We reduce waste by extending the lifespan of high-quality items through responsible co-ownership. Our white-glove care service keeps pieces pristine, preserving not just their beauty but their long-term value. We don’t believe in overconsumption—we believe in smart, sustainable access to luxury.
Quiet Icons vs Loud Logos: What’s Really Retaining Value
According to the report, cult brands like Miu Miu, Loewe, and Jacquemus are thriving with younger audiences because they deliver cultural relevance and creative identity. Meanwhile, timeless houses like Hermès and The Row are being embraced for their craftsmanship and quiet longevity.
The lesson? Luxury shoppers want pieces that hold meaning—and value. This mirrors what we see every month at More Luxury Club when curating our Fab5: a growing demand for bags that balance everyday versatility with collector appeal.
Whether it’s a vintage Gabriela Hearst piece in “The One” or a Moynat tote in our current rotation, each item is chosen not only for its aesthetic merit, but its ability to endure—and retain resale potential over time.
The Future of Co-Ownership Is Circular, Cultural, and Collaborative
Assembly’s report signals a clear direction for the future: luxury is being redefined as circular, inclusive, and emotionally intelligent. At More Luxury Club, our co-ownership model was built with this future in mind.
Co-owning allows members to access luxury in a smarter, more sustainable way—sharing the cost, the care, and the joy of exceptional items. Our platform gives members the freedom to trade in and out of pieces as their style evolves, all while preserving value and reducing waste. It’s not just ownership—it’s stewardship, backed by a trusted community.
We’re not following trends. We’re reshaping luxury for the next generation of conscious collectors.
Love It or 'Hate It' - Flower Power
It wouldn’t be a proper trend report without one bold, polarising pick—and for Spring/Summer 2025, that title goes to the floral handbag. From oversized rosettes to embroidered appliqués, printed petals and blooming embellishments, this season’s bags are anything but subtle. The rosette trend that blossomed on ready-to-wear has now made its way to arm candy, and it's blooming with full force.
Designers like Carolina Herrera have embraced vibrant garden tones, while Bottega Veneta and Simone Rocha are pushing the boundaries with sculptural florals and three-dimensional blooms. Even our designer pick this month, Delvaux is big on floral motifs. These bags are all about dopamine dressing—adding a splash of optimism to pared-back looks and instantly elevating the everyday. They’re playful, romantic, and undeniably eye-catching.
But as with any statement trend, floral handbags are not for everyone. For some, the look reads too youthful or costume-like, lacking the longevity of more classic silhouettes. And let’s be honest—styling around a massive rose on your handbag can feel more editorial than practical.
Still, whether you find them dreamy or dramatic, there’s no denying that floral bags are this season’s conversation starter. And in a wardrobe of minimalist staples, one petal-powered piece might just be what your rotation needs.
Absolutely! Here’s a concise, SEO-friendly paragraph on why co-owning a floral handbag makes perfect sense:
Co-owning a floral handbag is the smartest way to embrace the trend without the full-time commitment. Statement bags—especially those with rosettes, bold prints, or seasonal embellishments—may not be everyday staples, but they shine for special occasions, holidays, or standout styling moments. Through co-ownership, you enjoy the impact and joy of a trend-led piece, while sharing the cost and keeping your core collection timeless. It’s the ideal blend of fashion freedom and investment logic.
Why Delvaux is on our designer radar, and should be on yours
In the world of luxury handbags, Delvaux is the quiet force that serious collectors revere. Founded in 1829 in Brussels—decades before Hermès or Louis Vuitton—Delvaux holds the distinction of being the oldest luxury leather goods house in the world. Yet despite its royal history and impeccable craftsmanship, Delvaux remains one of fashion’s best-kept secrets. And that’s exactly why we love it.
For those who favour understated elegance, timeless silhouettes, and exceptional artisanal detail, Delvaux bags are not just accessories—they’re legacy pieces.
A Heritage of Belgian Craftsmanship
Delvaux’s story began in the heart of Belgium, where founder Charles Delvaux registered the brand just before the country gained independence. The maison quickly established a reputation for quality and innovation, and in 1883, it was granted a royal warrant—cementing its status as the official purveyor of leather goods to the Belgian Court.
Each Delvaux handbag is handcrafted at the brand’s ateliers in Belgium and France using traditional techniques passed down through generations. From the stitching to the structure, every element is meticulously executed to ensure longevity, elegance, and form.
Iconic Delvaux Handbags to Know
The Brillant
First designed in 1958 to commemorate the Brussels World's Fair (Expo 58), the Brillant is Delvaux’s crown jewel. With its distinctive buckle, architectural lines, and elegant top handle, it’s both sculptural and feminine—ideal for those who appreciate quiet luxury with strong presence.
The Tempête
Inspired by sailing hardware, the Tempête is a bold yet refined choice. Known for its sleek trapezoidal shape and studded side clasps, it embodies Delvaux’s perfect balance of classicism and modernity.
The Lingot
One of the maison’s newer creations, the Lingot brings Delvaux into contemporary territory. Featuring a bold gold clasp and smooth, rounded silhouette, it offers effortless polish with a relaxed, everyday appeal.
Why Delvaux Deserves a Place in Your Collection
Delvaux bags are made in extremely limited quantities, ensuring exclusivity and collectability. They are logo-free, timeless, and built to last—an ideal match for More Luxury Club’s values of longevity, craft, and circular luxury. While the fashion crowd is just waking up to Delvaux, seasoned collectors have long understood its allure.
With increasing visibility on the resale market and growing attention from global tastemakers, Delvaux bags are quickly becoming prized investment pieces that offer lasting value and understated distinction.
Would you co-own a Delvaux Brillant or Tempête? Let us know by WhatsApping us today.
