This Week's Obsession: Be More You
In today’s world, the concept of luxury is evolving. No longer is it merely about exclusivity and opulence; it's increasingly about sustainability, accessibility, and personal identity. As luxury becomes more affordable and sustainable, it offers consumers the opportunity to express themselves more authentically and align their values with their purchases. Here’s why making luxury more attainable can help people be more of who they want to be.
Luxury goods have long been symbols of status and identity. They are more than just products; they are statements about who we are and what we value. However, traditional luxury has often been out of reach for many, creating a barrier to self-expression. By making luxury more affordable, brands open the doors for more people to express their unique identities. Whether it’s through fashion, accessories, or home décor, affordable luxury allows individuals to curate a lifestyle that feels true to who they are without being restricted by price. As we have seen that's not the direction the luxury brands are headed, with constant price increases, they are making them less accessible.
This is one of the big drivers of why we founded More Luxury Club. We wanted to allow consumers to not only have more of the items that express who they are - Be More You - but to also allow them to reduce their conspicuous consumption by adopting sharing and circularity. That is how we landed on the name More, because there is so much more to what we offer than traditional ownership.
Other reasons why this movement is so important:
Alignment with Values
As consumers become more conscious of their environmental and ethical impact, the demand for sustainable luxury has grown. Traditional luxury often relied on the allure of exclusivity, which sometimes came at the expense of sustainability. However, as luxury brands pivot towards eco-friendly practices, they are giving consumers the chance to align their purchases with their values.
Brands like Stella McCartney and Everlane are leading the charge by offering luxury products that are both sustainable and stylish. However, so much has to be done by luxury brands to become more sustainable. The fastest way is for them to partner with circular business models.
We believe by offering their goods through More, they reap so many of the benefits they cannot provide themselves. Unlike traditional retail that encourages overconsumption and contributes to waste, our platform enables customers to co-own designer bags within a trusted community for just 20% of the retail price, granting them access for up to 10 weeks per year, forever or until they sell their share via the marketplace. This business model not only offers co-owners unparalleled value and liquidity but also aims to drive a shift in consumer behaviour from overconsumption to circularity.
As more people are able to access and enjoy luxury goods the brands will benefit as well as the consumers. More customers, especially the aspirational ones that are the engine of growth for luxury brands. More data on the lifecycle of their products, how many times sold, issues with quality, types of repairs required, lifespan. Improved reputation, as people more items are enjoyed in pristine condition. And finally, we are the antidote to counterfeits, as the price point allows people to own the real deal.
Breaking Down Barriers
The traditional luxury market has often been exclusive, catering primarily to a wealthy elite. However, by making luxury more affordable, brands can break down these barriers and create a more inclusive market. This inclusivity not only allows a broader audience to access luxury goods but also fosters a sense of community and belonging among consumers.
When people can afford luxury, it becomes less about social status and more about personal satisfaction. This inclusivity allows more people to enjoy the benefits of luxury, making them feel valued and respected as consumers. And respected consumers are more likely to become loyal customers. That's why we decided to make More Luxury a club, because by being part of a trusted ecosystem people can have more than they can on their own. Luxury for the many rather than the few.
Empowerment through Choice
Affordable luxury offers consumers the power of choice. It allows them to choose products that meet their needs and preferences without compromising on quality or style. This empowerment through choice means that consumers can curate their lifestyles according to their personal tastes and values, rather than being dictated by market trends or price constraints. Again allowing you to be more you.
Making luxury more affordable and sustainable is more than just a trend; it’s a movement towards greater inclusivity, self-expression, and ethical consumption. By lowering the barriers to luxury, brands are allowing more people to embrace their true selves and make choices that reflect who they are and what they value. In this way, affordable and sustainable luxury is not just about products; it’s about empowering consumers to be more of who they want to be. Join our movement today
This Month's The One -- Chanel Burgundy Backpack
We feel when it comes to backpacks, this month's The One, wins hands down as a timeless classic. Not just a fashion statement; it's a perfect blend of style and functionality. The backpack showcases Chanel's iconic quilted leather design, a symbol of the brand's opulence and sophistication. Coco Chanel's introduction of quilted patterns remains a timeless element in the brand's heritage, instantly recognisable.
We feel owning this in burgundy is a brilliant choice as the colour exudes elegance and adaptability, seamlessly compliments various seasons and styles, making it a versatile wardrobe essential. Adorned with Chanel's signature gold-tone hardware, including the iconic interlocking CC logo, this backpack exudes luxury and everlasting allure.
This versatile piece combines the sophistication of a Chanel handbag with the convenience of a backpack, making it ideal for any occasion.
With its spacious interior and sleek design, this backpack allows you to carry all your essentials in style. The adjustable straps ensure comfort, making it a practical choice for your everyday needs. If you want to wear it every day, we suggest owning it. If you want to make it part of your rotation, we say co-own it.
It's such a smart choice to add to your designer bag rotation as there are infinite ways to wear it regardless the season. And our white-glove concierge services keeps her in pristine condition so you can enjoy her for years and she will retain her value if you choose to sell your share.
At only £1001 for your share, you'll want to make her yours today.
Love It or 'Hate' It? - -Trend: Black Cherry Red
Rich burgundy shades are the new black in 2024. Choose from Bordeaux, maroon, oxblood, black cherry, and any other shade in the deep red hue to get in on the moody trend.
Ever since Gucci broke out Rossa Ancora as their colour for the S/S 24 runway, we have been obsessed. We love that ancora in Italian means "still" as in "still I want more", so we have an affinity with the colour.
You will notice the focus in this newsletter on Burgundy and Black Cherry Red, we feel both can be worn all year long as we wear black. Watch as we transform this gorgeous Lady Dior from a summer accessory to a winter one!
This is because unlike some colours that are seasonal, red can be worn year-round. It is vibrant in the summer and adds warmth and richness in the winter, making it a versatile choice for handbags.
We also love that red is a powerful colour that is often associated with passion, energy, and confidence. It stands out and makes a bold statement, which appeals to those looking to make an impact with their fashion choices. Red is also seen as a colour of power and dynamism, which makes it a perennial favourite.
And that confidence makes you feel more you. So if you are one who trends to stick with neutrals, and let's face it 81% of our community does, what a fabulous way to add red to your rotation. Let us know if you love it as much as we do.
