This Week's Obsession: The Era of Deconsumption

This Week's Obsession: The Era of Deconsumption

Why Less is the New Luxury

We’re entering a new chapter in consumer culture—one that values restraint over excess, intentionality over impulse, and longevity over disposability. It’s called the era of deconsumption, and it's reshaping the way we think about everything from daily essentials to high fashion. For the luxury industry, this moment signals a profound shift: luxury is no longer about how much you have, but how wisely you consume.

At More Luxury Club, we believe this shift is not only necessary—but long overdue. In fact, it’s the foundation of everything we do.

What Is Deconsumption, and Why Now?

Deconsumption isn’t about deprivation. It’s about consuming smarter, not more. As global conversations around sustainability, climate impact, and mindful living grow louder, consumers are rethinking how—and why—they shop. From fashion to food, the focus is turning toward fewer purchases that carry greater value, purpose, and longevity.

In fashion, this means:

  • Investing in quality over quantity

  • Moving away from fast fashion and trend churn

  • Embracing circular models like rental, resale, and co-ownership

  • Prioritising ethical brands and sustainable production

And in luxury? It means redefining what it means to own, desire, and use high-end goods.

How the Era of Deconsumption is Disrupting Luxury Fashion

For decades, luxury has been tied to accumulation—more bags, more collections, more exclusivity. But today’s luxury shoppers, particularly Gen Z and Millennials, are challenging this narrative. According to industry reports, this new generation of buyers cares more about:

  • Craftsmanship and transparency

  • The resale value and durability of items

  • Access over ownership

  • Community, purpose, and brand alignment with their values

This is a seismic shift. As luxury brands struggle with overproduction, inventory surpluses, and increasing scrutiny over sustainability claims, deconsumption offers a new path forward—one rooted in value retention, flexibility, and shared ownership.

Why More Luxury Club Is Made for This Moment

More Luxury Club exists to support the very behaviours that define deconsumption. Our platform isn’t about more for the sake of more—it’s about giving our members smarter, more sustainable ways to enjoy the luxury goods they love.

Here’s how we fit into the era of deconsumption:

✦ Co-Ownership, Not Overconsumption

Members buy shares in luxury handbags rather than full-price purchases, reducing the need to own more than they’ll use.

✦ High-Quality, Low-Waste

We invest only in pieces made to last—then keep them in pristine condition through white-glove care, cleaning, and repair.

✦ Circular, Not Disposable

Bags stay in the community and circulate through lending, borrowing, and resale, maximising usage and minimising waste.

✦ Flexible Access

Members can trade in and out of styles as their lives and preferences evolve—without the guilt or clutter of traditional ownership.

✦ Sustainable Luxury for a New Generation

We make high-end fashion more affordable, accessible, and aligned with conscious consumer values.

Deconsumption is Not a Trend—It’s the Future

The age of the hyper-consumer is fading. In its place is a more deliberate, thoughtful, and sustainable way to live—and to shop. At More Luxury Club, we’re not just watching the shift. We’re building a luxury ecosystem for people who want to participate in high-end fashion in a more meaningful and enduring way.

Because true luxury doesn’t have to mean more. Sometimes, it simply means better.

Love It or Hate It: The Labubu Takeover

Move over quiet luxury, there’s a new (tiny) player stealing the spotlight — and it’s hanging off your handbag.

Yes, we’re talking about Labubu — the mischievous little creature from Kasing Lung’s cult-followed The Monsters universe that’s become the latest It-accessory. Once tucked away in collectible toy circles, Labubu has gone high-fashion, dangling from the arms of Dua Lipa and Rihanna, and popping up on the most covetable designer bags from Chanel to Hermès. The result? A curious mix of nostalgia, chaos, and cute that’s dividing the fashion set faster than you can say “limited edition.”

Love it? You’re here for fashion with personality. These cheeky charms inject playfulness into even the most polished looks. They’re collectible, conversation-starting, and undeniably joyful — a reminder not to take our wardrobes too seriously.

Hate it? You prefer your handbags to speak softly — and not in cartoon. Labubu’s exaggerated expressions and toy-like aesthetic might feel at odds with the elegance of your prized Moynat or Savette. And the resale market? Let’s just say, it’s not for the faint of heart.

Either way, Labubu is here for now — clinging to the arms of the fashion fearless and giving minimalist style a nudge in the ribs. Is it high fashion or high jinks? You decide and let us know by WhatsApping us.

Designer Spotlight: Why The Row is on Our Designer Radar and Should be on Yours. 

Founded in 2006 by Mary-Kate and Ashley Olsen, The Row has become synonymous with quiet, considered luxury. What began as a simple search for the perfect white T-shirt has evolved into a globally admired label that champions understated elegance, architectural tailoring, and seasonless design. Named after London’s famed Savile Row, the brand echoes the meticulous craftsmanship and discreet sophistication found in the world’s finest bespoke tailoring.

At the heart of The Row’s design philosophy is purity of form and materials—whether it's in their sculptural coats, fluid knits, or their cult-favourite handbags. From the structured Margaux tote to the minimalist N/S Park bag, every handbag is crafted with an obsessive attention to detail, using the finest Italian leathers and artisanal techniques. These are bags that don’t scream for attention, yet always stand out in a room—a hallmark of true luxury.

In a fashion landscape often dominated by logos and novelty, The Row offers a refreshing alternative: pieces made to last, not to chase trends. It’s this enduring quality that makes The Row perfectly suited to co-ownership—elevated, timeless, and built to be loved and used for years to come.